Some of the Main Key Facts About NME Magazine
Price £2.20
Frequency Weekly
Circulation 56,284
Readership 411,000
Launch Date 1952
Male/Female 73%/27%
Average Age 25
ABC1 73%
Target Market Men 17-30
NME Readers are entertainment enthusiasts!
• 80% of NME readers feel that music is an important part of their lives
• 79% of NME readers like to listen to new bands
• 63% specially choose to listen to indie/guitar bands
• 49% specially choose to listen to live bands in studio
• 52% are interested in taking a musical course/qualification
• 36% are thinking of buying a musical instrument in the next year
More about the reader
• 34% are working full time, 18% are working part time and 26% are full time students
• 62% read at least 3 out of 4 issues
• Almost half (49%) have been reading NME for at least 3 years
• 84% think the magazine gives them what they want spending an average of 46 minutes reading each issue
NME's regular buyers could vary due to their different genres of bands and artists within the magazines articles every week. It can contain bands from 80's and 90's and modern 'techo' music aimed at the generation growing up now.
NME's regular buyers could vary due to their different genres of bands and artists within the magazines articles every week. It can contain bands from 80's and 90's and modern 'techo' music aimed at the generation growing up now.
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